We serve the community to help
it thrive.
Who we are
Emerge and Rise™ is proud to be a leading Entrepreneurial Support Organization (ESO) in San Antonio, dedicated to nurturing and advancing a dynamic ecosystem for Small and Growing Businesses (SGBs). Our mission extends beyond traditional business development: we aim to uplift our local community, combat poverty, and promote lasting prosperity through the power of entrepreneurship. By fostering innovation, breaking down barriers, and creating opportunities, we help entrepreneurs and small business owners turn their visions into viable enterprises that contribute to the economic vitality of San Antonio and surrounding counties. Our programs, resources, and mentorships are crafted to ensure every founder has the tools to develop, scale, and sustain a successful business.
Our Mission
Empower underserved entrepreneurs and small businesses through education, resources, and networks, fostering collaboration, mental wellbeing, and generational wealth via financial and digital literacy.
Our Vision
Create a vibrant, inclusive economy where entrepreneurs flourish, barriers dissolve, and small business innovation drives lasting prosperity and transformative community impact.
Our Strategic Growth and Impact Goals 2025-2028
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Strategic Launch of Brick-and-Mortar Businesses:
We are committed to initiating at least 50 new brick-and-mortar commercial spaces within the next three years. This effort is not just about business openings; it's about activating community spaces that foster engagement and drive economic vitality. We estimate these new establishments could generate upwards of $5 million in annual revenue, bolstering the local economy and creating vibrant centers for community life.
HOW:
Securing Prime Locations: Collaborating with real estate experts and community leaders to identify and develop prime locations for new businesses.
Providing Essential Resources: Offering or partnering access to startup funding, finding grants, and providing low—or zero-interest loans to entrepreneurs.
Community Engagement: Organizing grand opening events and community activities to drive awareness and foot traffic.
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Catalyzing Job Creation:
Our mission to drive inclusive economic growth includes empowering our graduates to launch and expand businesses that will generate over 300 new jobs within the local community. This approach aims to uplift families from poverty, foster economic independence, and inject an estimated $9 million to $16 million in salaries into San Antonio's economy. By equipping entrepreneurs with the skills and resources to succeed, we're not just creating jobs—we're building a foundation for a resilient and economically independent community.
HOW:
Offering Comprehensive Training: Providing extensive training programs on business planning, financial management, and digital literacy.
Connecting with Mentors: Establishing mentorship networks to guide new and existing business owners.
Corporate Training Programs: Implementing corporate training programs to equip leaders with the skills to create job opportunities within their businesses.
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Support for Business Growth and Expansion:
Recognizing the critical need for scalability in achieving long-term success, we are dedicated to assisting at least 100 local businesses in their growth or expansion phases. By equipping entrepreneurs with the necessary tools and knowledge to excel, we aim to facilitate a conservatively estimated increase in their combined revenues by 10%, potentially adding an additional $2 million to $5 million to San Antonio's economy.
HOW:
Conducting Scaling Workshops: Offering specialized workshops focused on scaling operations and expanding market reach.
Providing Access to Capital: Partnering with financial institutions and investors to secure higher funding for business growth.
Establishing Resource Labs via Partnerships: Creating hubs where entrepreneurs can access tools, information, and support for financial literacy, digital literacy, and mental health wellbeing.
Our Staff
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Lina Rugova
PRESIDENT & CEO
Lina Rugova is dedicated to uplifting local entrepreneurs, providing them with the tools to succeed through Emerge and Rise. She focuses on innovating traditional business models and creating a supportive community where every entrepreneur, regardless of their background, can thrive.
With over 15 years of experience in management consulting, strategic planning, and digital marketing, Lina leverages her extensive knowledge to help service-based small businesses achieve their professional and personal goals. She specializes in restructuring internal processes, fostering innovation, and building growth-oriented partnerships.
Lina holds a Bachelor's Degree in Business and a Master's Degree in Corporate Innovation and Entrepreneurship from Pennsylvania State University, and currently pursuing DBA in Entrepreneurship from Walden University. Her certifications include AI, Green Belt in Lean Six Sigma, Corporate Risk Management, Crisis Management, Continuous Improvement, Corporate Training, and Digital Marketing.
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Jaime Rubio
VICE PRESIDENT
Jaime is a community champion, family man, and business dynamo. Rooted in San Antonio, Jaime's heart beats in sync with the local rhythm. Schooled at Texas A&M University-Corpus Christi with a Bachelor's in Business Administration and enriched with a Masters of Divinity from Nazarene Theological Seminary, Jaime perfectly marries business prowess with community spirit.
In the competitive business landscape, Jaime has emerged as a beacon of dedication and hard work. His talents range from sales to marketing, emphasizing fostering genuine connections. But his accolades and accomplishments tell just part of the story.
Above all, Jaime is known for his unwavering commitment to family and community. Whether mentoring the next generation of local entrepreneurs or enjoying quality moments with his family, Jaime believes in the power of relationships and community-building. His addition to the Emerge and Rise board promises business acumen and a heart and soul deeply tied to our shared mission.
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Andee Plana
CHIEF OF STAFF
Andee brings a wealth of experience and a strong background in client services, marketing, and human resource management to Emerge and Rise. Previously serving as Lina Rugova’s Executive Assistant at Atlas Start, Andee demonstrated exceptional organizational and leadership skills.
She holds a Bachelor of Arts in Psychology with a minor in Education from Ateneo de Manila University, and a Diploma in Human Resource Management from the University of Asia and the Pacific.
Her seven years of experience in learning and development and her strategic approach to client services and marketing have equipped her with the skills necessary to excel in her role as Chief of Staff.
Emerge and Rise Board of Directors
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![Sarah Irwin Emerge and Rise Board Member]()
Sarah Irwin, Esq.
Board Member
Clausewitz Reyes
Business Attorney
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![Maggie Buentello Emerge and Rise Board Member]()
Maggie Buentello, Esq.
Board Member
Buentello Law PLLC
Attorney
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![Amanda Onochie Emerge and Rise Board Member]()
Amanda Onochie, CNP
Board Member
AB Community Development Solutions LLC
NGO Consultant
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![Nuria Diallo Padro - Emerge and Rise Board Member]()
Nuria Diallo Padro, MBA, M.Ed., MSW
Board Member
NAMI - National Alliance of Mental Illness
Community Advocate, Trauma-informed Consultant, and Social Entrepreneur -
![Javier Rubio Emerge and Rise Board Member]()
Javier Rubio
Board Member
Monocle
Video & Audio Producer
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Simon Castillo
Board Member
CPS Energy
Business Development Executive
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David R. Benavides III
Board Member
Digital Product Executive
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Richard Madrid
Board Member
Velocity Procurement
Solutions Consultant
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Lawrence Coffee
Board Member - Treasurer
Coffee Consulting Group
Fractional CRO
why we have board of advisors and why we need more
Our Board of Advisors plays a pivotal role in the growth and success of Emerge and Rise™. Comprising both national and local experts, these distinguished individuals offer their vast knowledge and experience to help guide our strategic direction and mentor our members. Their expertise, insights, and support are instrumental in empowering our small business community to thrive, bring more resources, and help us expand.
We warmly welcome passionate and dedicated professionals to join our Board of Advisors. The commitment involves attending quarterly meetings, providing at least an hour of mentorship weekly, and maintaining open communication channels. If you are interested in making a meaningful impact and supporting the next generation of entrepreneurs, we invite you to reach out and join our mission.
Board of Advisors
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![Buddie Hasty]()
Buddie Hasty
INVESTOR (FILM INDUSTRY)
Hayze Entertainment Group
An expert in media, sales, and startup financing, guides film and entertainment professionals in securing project financing. As owner of Hayze Entertainment Group, he excels in film production and media sales, leveraging his vast experience in raising capital for startups. His previous leadership roles at USA Today’s Digital Media Division and Suddenlink Communications highlight his proficiency in digital sales strategies and innovative solutions in the media sector.
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![Christine Colburn]()
Christine Colburn
CO-FOUNDER & CEO (SOFTWARE DEVELOPMENT)
Software Company
Her career spans several dynamic sectors, starting in a Digital Marketing agency before moving to a Medical SaaS company. She then transitioned to an Engineering firm focused on robotic LiDAR scanning and SLAM algorithms within the AEC industry. Her path led her to a leadership role at a VC firm, launching operations at the Boeing Center at TechPort on the Port San Antonio campus for Capital Factory and driving Defense Innovation. Currently, as CEO of a software development company in San Antonio, she continues to contribute to the community's growth, a mission close to her heart, as her eldest son serves as a 2nd Lieutenant in the US Air Force.
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![Abdul Q. Mahmood]()
Abdul Q. Mahmood
ENTERPRISE AND BUSINESS ARCHITECT
Boeing
Leading organizations to devise business and technology strategies, innovative products and services, execute digital transformation, business, design enterprise, cloud and mobile architecture, and security and compliance. He is proficient in utilizing the latest methods and technologies, i.e., data science, AI, and ML, for predictive modeling and mentoring organizations to deliver optimal performance.
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Ivana Gargiulo
HEAD OF PEOPLE | TALENT EXPERT
Blackpoint Cyber
With over 15 years of HR experience, Ivana Gargiulo excels in tactical and strategic roles. She specializes in talent acquisition, employee development, performance management, and data-driven strategies. Ivana is known for scaling companies and evolving HR functions to align with business growth. Her hands-on leadership fosters a positive, inclusive workplace culture. Ivana leverages data analytics to drive decision-making, enhancing employee satisfaction and organizational success.
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Jason Morris
FINANCES, ACCOUNTING & RISK MANAGEMENT
G-Con Manufacturing
A highly accomplished financial executive with a proven ability to drive growth and profitability, Jason possesses over 20 years of financial leadership experience across a diverse set of industries. His expertise spans strategic planning, financial management, risk mitigation, team leadership, and stakeholder engagement.Jason is a former student of Texas A&M University where he earned his undergraduate degree in Agricultural Economics and the Master of Land Economics & Real Estate degree from the Mays Business School. He also holds the professional titles of Certified Management Accountant (CMA®), Certified Treasury Professional (CTPTM), and Certified Financial Planning & Analysis Professional (FPACTM), among others.
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Steven Ward
FRACTIONAL CSO/COO
Self Employed/Consultant
Steven, originally from Maine, brings a diverse background shaped by his English mother and New England father. With extensive experience in business development and operational strategies, Steven has successfully owned and scaled several businesses while holding leadership roles in large corporations. His expertise spans HR, finance, marketing, sales, operations, and recruiting across various industries and entity types in the US and abroad. Known for his authentic servant leadership, Steven fosters trust and a positive corporate culture. He now resides in the Southeastern U.S. with his wife and two dogs, frequently traveling nationwide.
Interested in joining our staff or board? View open opportunities here.
Our Story
Emerge and Rise: Igniting Opportunity for San Antonio's Entrepreneurs
In San Antonio, a city rich in history, culture, and potential, many underserved entrepreneurs and aspiring business owners struggle to find the resources they need. The dream and passion for entrepreneurship are strong, but access to support is fragmented and insufficient.
Lina Rugova, an immigrant from Kazakhstan and a business consultant from New York, experienced this firsthand. In 2021, as the world was emerging from the pandemic, Lina found herself frustrated by the scattered and limited resources available in San Antonio. Despite the city's vibrant community, there was a noticeable gap in support for small, local businesses such as mom-and-pop shops, artisans, and family-run eateries.
Motivated by her own challenges and recognizing that small businesses are vital to San Antonio's economy, Lina founded Emerge and Rise, Inc.™. This initiative goes beyond being a typical business incubator; it provides a comprehensive support system for those who often feel left behind in the entrepreneurial landscape. Emerge and Rise™ offers resources, mentorship, and guidance to help underserved communities turn their business dreams into reality.
Lina's vision is to create a platform where entrepreneurs from all backgrounds can thrive. Emerge and Rise™ stands as a testament to the power of recognizing community needs, taking decisive action, and believing in the potential of every entrepreneur and small business.
Empower Dreams: Join Us in Building Business Futures
Every donation fuels the journey of aspiring entrepreneurs in our community. Your support enables Emerge and Rise to provide essential resources, mentorship, and training to those who need it most. Together, we can transform potential into success. Invest in a brighter future today—every contribution makes a difference!